Advanced Hospitality Service Design and Research
Designed for leaders, this course utilizes evidence-based service design to optimize operational workflows. Participants will learn how to research service failures and redesign processes to improve both staff efficiency and guest satisfaction.
£550
Certified Service Design Strategist
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Advanced Hospitality Service Design and Research: the short answers
- What is Advanced Hospitality Service Design and Research?
- Designed for leaders, this course utilizes evidence-based service design to optimize operational workflows. Participants will learn how to research service failures and redesign processes to improve both staff efficiency and guest satisfaction.
- Who is Advanced Hospitality Service Design and Research for?
- It is pitched at Advanced level for Director of Rooms Divisions working in hotel management, and is studied online from any country.
- How long does Advanced Hospitality Service Design and Research take?
- Around 30 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Service Design Strategist, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £550 once, with no subscription.
What you will be able to do
- Analyze service failure patterns using root cause analysis
- Design evidence-based operational workflows
- Apply user-centered design to hotel amenities
- Implement data-driven service improvements
- Evaluate service innovation ROI
Written by Dr. Fiona O'Malley, Service Design Lead. Every submission is assessed automatically against the published criteria for Certified Service Design Strategist, and the certificate is issued the moment the assessment is complete.
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