Hospitality Market Research Strategy
This advanced course trains Revenue Analysts to conduct rigorous market research to improve predictive revenue models. It shifts the focus from simple historical data to complex evidence-based strategy for competitive market positioning.
£590
Certified Revenue Strategy Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Hospitality Market Research Strategy: the short answers
- What is Hospitality Market Research Strategy?
- This advanced course trains Revenue Analysts to conduct rigorous market research to improve predictive revenue models. It shifts the focus from simple historical data to complex evidence-based strategy for competitive market positioning.
- Who is Hospitality Market Research Strategy for?
- It is pitched at Advanced level for Revenue Analysts working in hotel management, and is studied online from any country.
- How long does Hospitality Market Research Strategy take?
- Around 36 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Revenue Strategy Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £590 once, with no subscription.
What you will be able to do
- Design market research studies for target guest demographics
- Integrate macroeconomic indicators into revenue forecasting
- Execute competitive intelligence gathering strategies
- Validate pricing strategies through empirical evidence
- Present high-level market research to commercial directors
Written by Linda Vane, MSc. Every submission is assessed automatically against the published criteria for Certified Revenue Strategy Professional, and the certificate is issued the moment the assessment is complete.
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