Professional Copywriting Fundamentals
This program establishes the essential principles of persuasive writing for digital and print media. It provides staff with the foundational skills to draft clear, concise, and audience-focused content for commercial objectives.
£150
Certified Copywriting Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Professional Copywriting Fundamentals: the short answers
- What is Professional Copywriting Fundamentals?
- This program establishes the essential principles of persuasive writing for digital and print media. It provides staff with the foundational skills to draft clear, concise, and audience-focused content for commercial objectives.
- Who is Professional Copywriting Fundamentals for?
- It is pitched at Foundation level for Copywriters working in writing, and is studied online from any country.
- How long does Professional Copywriting Fundamentals take?
- Around 12 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Copywriting Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £150 once, with no subscription.
What you will be able to do
- Apply core copywriting formulas such as AIDA to commercial briefs
- Identify and adapt brand voice for different target demographics
- Structure headlines and call-to-action statements for maximum engagement
- Execute basic SEO keyword integration without compromising readability
- Review and edit own work for clarity and grammatical accuracy
Written by Sarah Jenkins, Senior Copywriter. Every submission is assessed automatically against the published criteria for Certified Copywriting Professional, and the certificate is issued the moment the assessment is complete.
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