Research Evidence Synthesis and Application
This course provides methodologies for synthesizing disparate research streams into actionable strategy. It focuses on evidence-based decision-making and high-level analytical rigor in complex market landscapes.
£520
Certified Evidence-Based Strategy Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Research Evidence Synthesis and Application: the short answers
- What is Research Evidence Synthesis and Application?
- This course provides methodologies for synthesizing disparate research streams into actionable strategy. It focuses on evidence-based decision-making and high-level analytical rigor in complex market landscapes.
- Who is Research Evidence Synthesis and Application for?
- It is pitched at Advanced level for Consumer Insights Managers working in marketing, and is studied online from any country.
- How long does Research Evidence Synthesis and Application take?
- Around 26 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Evidence-Based Strategy Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £520 once, with no subscription.
What you will be able to do
- Integrate qualitative and quantitative data sources.
- Apply critical thinking to invalidate biased assumptions.
- Synthesize trend reports for executive strategy alignment.
- Develop evidence-based testing protocols for new initiatives.
Written by Dr. Marcus Thorne, Research Lead. Every submission is assessed automatically against the published criteria for Certified Evidence-Based Strategy Professional, and the certificate is issued the moment the assessment is complete.
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