Customer Retention and Advocacy Excellence
This course equips Customer Success Managers with the framework to convert standard client interactions into high-value advocacy opportunities. Employers will find this training essential for improving long-term retention rates and minimizing churn through structured service protocols.
£299
Certified Customer Success Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Customer Retention and Advocacy Excellence: the short answers
- What is Customer Retention and Advocacy Excellence?
- This course equips Customer Success Managers with the framework to convert standard client interactions into high-value advocacy opportunities. Employers will find this training essential for improving long-term retention rates and minimizing churn through structured service protocols.
- Who is Customer Retention and Advocacy Excellence for?
- It is pitched at Foundation level for Customer Success Managers working in marketing, and is studied online from any country.
- How long does Customer Retention and Advocacy Excellence take?
- Around 24 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Customer Success Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £299 once, with no subscription.
What you will be able to do
- Develop structured client onboarding playbooks
- Implement net promoter score feedback loops
- Master de-escalation techniques for sensitive client issues
- Design customer success health scorecards
- Create value-based advocacy referral programs
Written by Dr. Sarah Jenkins, Head of Client Relations. Every submission is assessed automatically against the published criteria for Certified Customer Success Professional, and the certificate is issued the moment the assessment is complete.
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