Market Intelligence and Competitive Benchmarking
This course equips research analysts with structured methodologies to gather, synthesize, and report on market trends. It provides the core practitioner skills necessary to transform raw data into actionable intelligence for business stakeholders.
£250
Certified Market Intelligence Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Market Intelligence and Competitive Benchmarking: the short answers
- What is Market Intelligence and Competitive Benchmarking?
- This course equips research analysts with structured methodologies to gather, synthesize, and report on market trends. It provides the core practitioner skills necessary to transform raw data into actionable intelligence for business stakeholders.
- Who is Market Intelligence and Competitive Benchmarking for?
- It is pitched at Foundation level for Market Research Analysts working in marketing, and is studied online from any country.
- How long does Market Intelligence and Competitive Benchmarking take?
- Around 12 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Market Intelligence Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £250 once, with no subscription.
What you will be able to do
- Construct comprehensive competitive landscape reports
- Apply qualitative and quantitative data collection techniques
- Identify key market indicators and growth drivers
- Develop standardized reporting templates for cross-functional stakeholders
- Implement benchmarking protocols for product positioning
Written by Dr. Elena Vance, Lead Researcher. Every submission is assessed automatically against the published criteria for Certified Market Intelligence Professional, and the certificate is issued the moment the assessment is complete.
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