Social Impact and Ethics in Marketing Technology
This course examines the intersection of technology and ethics, focusing on building responsible marketing infrastructures. It addresses data privacy, algorithmic bias, and the social impact of automated marketing systems.
£380
Certified Ethical MarTech Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Social Impact and Ethics in Marketing Technology: the short answers
- What is Social Impact and Ethics in Marketing Technology?
- This course examines the intersection of technology and ethics, focusing on building responsible marketing infrastructures. It addresses data privacy, algorithmic bias, and the social impact of automated marketing systems.
- Who is Social Impact and Ethics in Marketing Technology for?
- It is pitched at Foundation level for Marketing Technologists working in marketing, and is studied online from any country.
- How long does Social Impact and Ethics in Marketing Technology take?
- Around 15 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Ethical MarTech Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £380 once, with no subscription.
What you will be able to do
- Identify ethical risks in automation systems
- Implement privacy-first technological practices
- Audit algorithms for bias and fairness
- Design marketing tech that respects user agency
- Understand the social responsibility of data management
Written by Dr. Jane Li, Ethics in Technology Expert. Every submission is assessed automatically against the published criteria for Certified Ethical MarTech Professional, and the certificate is issued the moment the assessment is complete.
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