Predictive Customer Analytics and Modelling
Focusing on specialist practice, this course enables analysts to build predictive models that forecast customer behavior and campaign outcomes. Participants will learn how to move from reactive reporting to proactive, data-driven decision making using advanced statistical techniques.
£480
Certified Predictive Marketing Analyst
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Predictive Customer Analytics and Modelling: the short answers
- What is Predictive Customer Analytics and Modelling?
- Focusing on specialist practice, this course enables analysts to build predictive models that forecast customer behavior and campaign outcomes. Participants will learn how to move from reactive reporting to proactive, data-driven decision making using advanced statistical techniques.
- Who is Predictive Customer Analytics and Modelling for?
- It is pitched at Advanced level for Marketing Data Analysts working in marketing, and is studied online from any country.
- How long does Predictive Customer Analytics and Modelling take?
- Around 26 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Predictive Marketing Analyst, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £480 once, with no subscription.
What you will be able to do
- Build predictive propensity models for customer acquisition
- Identify and segment audiences based on latent behavioral data
- Forecast lifetime value using historical churn and conversion datasets
- Apply statistical significance testing to marketing A/B experiments
- Visualize complex datasets for executive stakeholder consumption
Written by Elena Rossi, Senior Data Scientist. Every submission is assessed automatically against the published criteria for Certified Predictive Marketing Analyst, and the certificate is issued the moment the assessment is complete.
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