Advanced Performance Marketing and Attribution Strategy
This course provides deep technical expertise in paid media, complex attribution modeling, and automated optimization workflows. It is designed for practitioners tasked with managing significant advertising budgets and meeting rigorous CPA targets.
£450
Certified Performance Marketing Specialist
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Advanced Performance Marketing and Attribution Strategy: the short answers
- What is Advanced Performance Marketing and Attribution Strategy?
- This course provides deep technical expertise in paid media, complex attribution modeling, and automated optimization workflows. It is designed for practitioners tasked with managing significant advertising budgets and meeting rigorous CPA targets.
- Who is Advanced Performance Marketing and Attribution Strategy for?
- It is pitched at Advanced level for Performance Marketing Specialists working in marketing, and is studied online from any country.
- How long does Advanced Performance Marketing and Attribution Strategy take?
- Around 24 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Performance Marketing Specialist, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £450 once, with no subscription.
What you will be able to do
- Design multi-touch attribution models
- Execute advanced automated bidding strategies
- Implement server-side tracking solutions
- Optimize creative based on behavioral signals
- Scale advertising budgets with predictable ROI
Written by Dr. Marcus Thorne, Lead Data Strategist. Every submission is assessed automatically against the published criteria for Certified Performance Marketing Specialist, and the certificate is issued the moment the assessment is complete.
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