Digital Marketing Foundations and Tactical Execution
This course equips junior marketers with the core skills necessary to execute daily digital campaigns across social, email, and web channels. It focuses on practical competence and adherence to industry standards for high-quality campaign delivery.
£180
Certified Digital Marketing Assistant
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Digital Marketing Foundations and Tactical Execution: the short answers
- What is Digital Marketing Foundations and Tactical Execution?
- This course equips junior marketers with the core skills necessary to execute daily digital campaigns across social, email, and web channels. It focuses on practical competence and adherence to industry standards for high-quality campaign delivery.
- Who is Digital Marketing Foundations and Tactical Execution for?
- It is pitched at Foundation level for Digital Marketing Assistants working in marketing, and is studied online from any country.
- How long does Digital Marketing Foundations and Tactical Execution take?
- Around 12 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Digital Marketing Assistant, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £180 once, with no subscription.
What you will be able to do
- Deploy multi-channel digital campaigns efficiently
- Manage content scheduling across social platforms
- Perform basic data entry and campaign reporting
- Optimize email marketing list hygiene and delivery
- Understand search engine optimization basics
Written by Sarah Jenkins, Marketing Operations Manager. Every submission is assessed automatically against the published criteria for Certified Digital Marketing Assistant, and the certificate is issued the moment the assessment is complete.
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