Strategic Business Development Planning
This course equips business development managers with the core practitioner skills required to identify market opportunities and convert leads into long-term commercial relationships. It provides a structured framework for territory planning and pipeline management to ensure consistent growth.
£320
Certified Business Development Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Strategic Business Development Planning: the short answers
- What is Strategic Business Development Planning?
- This course equips business development managers with the core practitioner skills required to identify market opportunities and convert leads into long-term commercial relationships. It provides a structured framework for territory planning and pipeline management to ensure consistent growth.
- Who is Strategic Business Development Planning for?
- It is pitched at Foundation level for Business Development Managers working in Strategic Business Management, and is studied online from any country.
- How long does Strategic Business Development Planning take?
- Around 24 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Business Development Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £320 once, with no subscription.
What you will be able to do
- Develop comprehensive market entry strategies
- Master lead qualification and funnel management techniques
- Design compelling value propositions for target segments
- Implement data-driven prospecting workflows
- Apply negotiation strategies to secure strategic partnerships
Written by Dr. Helena Vance, Lead Strategy Consultant. Every submission is assessed automatically against the published criteria for Certified Business Development Professional, and the certificate is issued the moment the assessment is complete.
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