Applied Business Research
This foundational course teaches business development managers how to utilize primary and secondary research to identify market opportunities. It emphasizes data-driven prospecting and strategic growth through verifiable market evidence.
£180
Certified Business Research Associate
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Applied Business Research: the short answers
- What is Applied Business Research?
- This foundational course teaches business development managers how to utilize primary and secondary research to identify market opportunities. It emphasizes data-driven prospecting and strategic growth through verifiable market evidence.
- Who is Applied Business Research for?
- It is pitched at Foundation level for Business Development Managers working in Business Management Fundamentals, and is studied online from any country.
- How long does Applied Business Research take?
- Around 14 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Business Research Associate, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £180 once, with no subscription.
What you will be able to do
- Conduct structured market research
- Analyze competitor performance evidence
- Identify high-value business opportunities
- Use research data in client proposals
- Improve prospecting accuracy through evidence
Written by Claire Beaumont, Market Strategy Lead. Every submission is assessed automatically against the published criteria for Certified Business Research Associate, and the certificate is issued the moment the assessment is complete.
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