Evidence-Based Market Intelligence and Insights
This course provides foundational skills in extracting actionable business insights from complex datasets. It enables staff to identify market trends and support data-driven decision-making processes within the firm.
£250
Certified Market Research Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Evidence-Based Market Intelligence and Insights: the short answers
- What is Evidence-Based Market Intelligence and Insights?
- This course provides foundational skills in extracting actionable business insights from complex datasets. It enables staff to identify market trends and support data-driven decision-making processes within the firm.
- Who is Evidence-Based Market Intelligence and Insights for?
- It is pitched at Foundation level for Market Research Analysts working in Building a Successful Business, and is studied online from any country.
- How long does Evidence-Based Market Intelligence and Insights take?
- Around 12 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Market Research Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £250 once, with no subscription.
What you will be able to do
- Conduct systematic market research using primary and secondary sources
- Identify and filter noise from relevant market data points
- Construct standardized evidence reports for leadership review
- Apply quantitative methods to predict basic market shifts
Written by Dr. Elena Vance, Senior Research Lead. Every submission is assessed automatically against the published criteria for Certified Market Research Professional, and the certificate is issued the moment the assessment is complete.
20 topics in this subject area
Each topic is written to be read on its own. Open a topic to read its description.
The curriculum for this course is being written. Sign in to start reading.
Course Builder
Prepare your assignments and one applied project in your own words and submit them here. The AI assesses each piece as soon as you submit it, and your certificate is issued immediately once the assessment is complete.
Sign in to read the topics, write your assignments and project, and receive your certificate the moment the AI assessment is complete.