Market Positioning and Growth Analytics
Targeted at Growth Marketing Managers, this course provides a deep dive into the integration of market research data with day-to-day acquisition tactics. Learn how to convert qualitative market feedback into actionable growth experiments.
£310
Certified Startup Growth Analytics Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Market Positioning and Growth Analytics: the short answers
- What is Market Positioning and Growth Analytics?
- Targeted at Growth Marketing Managers, this course provides a deep dive into the integration of market research data with day-to-day acquisition tactics. Learn how to convert qualitative market feedback into actionable growth experiments.
- Who is Market Positioning and Growth Analytics for?
- It is pitched at Intermediate level for Growth Marketing Managers working in Startup Launch Strategy, and is studied online from any country.
- How long does Market Positioning and Growth Analytics take?
- Around 15 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Startup Growth Analytics Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £310 once, with no subscription.
What you will be able to do
- Apply segmentation models to user acquisition
- Design A/B testing frameworks for growth experiments
- Translate customer feedback into marketing collateral
- Optimize marketing spend across channels based on cohort data
Written by Nadia Kapoor, Growth Marketing Director. Every submission is assessed automatically against the published criteria for Certified Startup Growth Analytics Professional, and the certificate is issued the moment the assessment is complete.
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