Stakeholder Engagement and Account Management
This course focuses on managing complex client relationships within the research industry. It provides advanced strategies for steering client expectations, driving long-term partnerships, and resolving high-stakes conflicts.
£450
Certified Research Account Management Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Stakeholder Engagement and Account Management: the short answers
- What is Stakeholder Engagement and Account Management?
- This course focuses on managing complex client relationships within the research industry. It provides advanced strategies for steering client expectations, driving long-term partnerships, and resolving high-stakes conflicts.
- Who is Stakeholder Engagement and Account Management for?
- It is pitched at Advanced level for Account Directors working in Market Research Fundamentals, and is studied online from any country.
- How long does Stakeholder Engagement and Account Management take?
- Around 20 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Research Account Management Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £450 once, with no subscription.
What you will be able to do
- Apply strategic account planning frameworks to maximize retention
- Navigate challenging client conversations with professional tact
- Align research objectives with shifting client business priorities
- Negotiate scope adjustments without compromising relationships
Written by Catherine H. Wells, Strategic Account Director. Every submission is assessed automatically against the published criteria for Certified Research Account Management Professional, and the certificate is issued the moment the assessment is complete.
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