Qualitative Interviewing for In-Depth Exploration
Develop advanced facilitation skills for in-depth interviewing to uncover deep consumer motivations. This course bridges the gap between basic question-asking and sophisticated psychological inquiry.
£320
Certified Qualitative Research Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Qualitative Interviewing for In-Depth Exploration: the short answers
- What is Qualitative Interviewing for In-Depth Exploration?
- Develop advanced facilitation skills for in-depth interviewing to uncover deep consumer motivations. This course bridges the gap between basic question-asking and sophisticated psychological inquiry.
- Who is Qualitative Interviewing for In-Depth Exploration for?
- It is pitched at Intermediate level for Qualitative Researchers working in Market Research Fundamentals, and is studied online from any country.
- How long does Qualitative Interviewing for In-Depth Exploration take?
- Around 16 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Qualitative Research Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £320 once, with no subscription.
What you will be able to do
- Master probe techniques for deeper exploration
- Implement non-directive questioning strategies
- Manage interpersonal dynamics in diverse settings
- Analyze latent cues and tone in interviews
- Structure guides for exploratory discussion
Written by Dr. Miriam Thorne, Behavioral Psychologist. Every submission is assessed automatically against the published criteria for Certified Qualitative Research Professional, and the certificate is issued the moment the assessment is complete.
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