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Market Research Fundamentals

Essentials of Market Data Collection

This program provides junior staff with the fundamental techniques required for accurate data gathering and survey administration. It ensures high standards of data integrity and participant engagement across both digital and physical platforms.

Foundation 12 hours 4.8 (0 reviews) 0 enrolled

£150

Certified Research Assistant Professional

  • Pass mark 70%
  • Certificate on completion
  • Verifiable public certificate ID
  • English · available globally
Direct answers

Essentials of Market Data Collection: the short answers

What is Essentials of Market Data Collection?
This program provides junior staff with the fundamental techniques required for accurate data gathering and survey administration. It ensures high standards of data integrity and participant engagement across both digital and physical platforms.
Who is Essentials of Market Data Collection for?
It is pitched at Foundation level for Market Research Assistants working in Market Research Fundamentals, and is studied online from any country.
How long does Essentials of Market Data Collection take?
Around 12 hours of study, plus the assessed assignments and one applied project.
How is the certification assessed?
Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
What do I receive when I pass?
Certified Research Assistant Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
How much does it cost?
£150 once, with no subscription.

What you will be able to do

  • Master industry-standard survey design principles
  • Implement data privacy and GDPR compliance protocols
  • Perform basic quality control on incoming raw data
  • Execute effective participant screening procedures
  • Identify and mitigate common survey biases

Written by Dr. Sarah Jenkins, Head of Field Operations. Every submission is assessed automatically against the published criteria for Certified Research Assistant Professional, and the certificate is issued the moment the assessment is complete.

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