Research-Based Business Model Validation
This advanced course trains researchers to transform primary consumer data and market intelligence into validated business model assumptions. It focuses on the rigorous intersection of data gathering, hypothesis testing, and the Business Model Canvas.
£550
Certified Research Strategy Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Research-Based Business Model Validation: the short answers
- What is Research-Based Business Model Validation?
- This advanced course trains researchers to transform primary consumer data and market intelligence into validated business model assumptions. It focuses on the rigorous intersection of data gathering, hypothesis testing, and the Business Model Canvas.
- Who is Research-Based Business Model Validation for?
- It is pitched at Advanced level for Market Research Leads working in Business Model Canvas, and is studied online from any country.
- How long does Research-Based Business Model Validation take?
- Around 24 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Research Strategy Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £550 once, with no subscription.
What you will be able to do
- Design research experiments to test canvas assumptions
- Translate qualitative customer insights into model architecture
- Implement A/B testing methodologies for value propositions
- Mitigate bias in model assumption testing
- Synthesize complex datasets for strategic decision support
Written by Dr. Sarah Jenkins, Head of Insights. Every submission is assessed automatically against the published criteria for Certified Research Strategy Professional, and the certificate is issued the moment the assessment is complete.
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