Startup Evidence-Based Market Strategy
This course teaches researchers how to gather and validate evidence required for credible business planning. It focuses on the methodology of objective data gathering to support market viability assessments.
£200
Certified Startup Research Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Startup Evidence-Based Market Strategy: the short answers
- What is Startup Evidence-Based Market Strategy?
- This course teaches researchers how to gather and validate evidence required for credible business planning. It focuses on the methodology of objective data gathering to support market viability assessments.
- Who is Startup Evidence-Based Market Strategy for?
- It is pitched at Foundation level for Startup Researchers working in Startup Business Planning, and is studied online from any country.
- How long does Startup Evidence-Based Market Strategy take?
- Around 15 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Startup Research Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £200 once, with no subscription.
What you will be able to do
- Design objective market research protocols.
- Validate startup assumptions through structured data collection.
- Synthesize evidence for business planning documents.
- Document research methodology for investor transparency.
Written by Dr. Fiona Halloway, Market Research Scientist. Every submission is assessed automatically against the published criteria for Certified Startup Research Professional, and the certificate is issued the moment the assessment is complete.
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