Evidence-Based Market Analysis
This curriculum focuses on robust data collection methods and continuous improvement cycles for market research teams. Professionals will learn to refine business plans through validated testing and objective analysis.
£380
Certified Startup Research Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Evidence-Based Market Analysis: the short answers
- What is Evidence-Based Market Analysis?
- This curriculum focuses on robust data collection methods and continuous improvement cycles for market research teams. Professionals will learn to refine business plans through validated testing and objective analysis.
- Who is Evidence-Based Market Analysis for?
- It is pitched at Intermediate level for Startup Market Researchers working in Startup Business Planning, and is studied online from any country.
- How long does Evidence-Based Market Analysis take?
- Around 18 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Startup Research Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £380 once, with no subscription.
What you will be able to do
- Apply research methodologies to market sizing
- Design validation loops for business assumptions
- Analyze data for continuous improvement in planning
- Synthesize evidence for stakeholder presentations
Written by Marcus Thorne, Principal Researcher. Every submission is assessed automatically against the published criteria for Certified Startup Research Professional, and the certificate is issued the moment the assessment is complete.
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