Evidence-Based Market Analysis
This course trains managers to utilize data-driven insights for evaluating new market viability. Participants will learn to minimize risk through rigorous research methodologies and continuous improvement feedback loops.
£420
Certified Research Insights Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Evidence-Based Market Analysis: the short answers
- What is Evidence-Based Market Analysis?
- This course trains managers to utilize data-driven insights for evaluating new market viability. Participants will learn to minimize risk through rigorous research methodologies and continuous improvement feedback loops.
- Who is Evidence-Based Market Analysis for?
- It is pitched at Advanced level for Business Development Managers working in Start a Business, and is studied online from any country.
- How long does Evidence-Based Market Analysis take?
- Around 18 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Research Insights Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £420 once, with no subscription.
What you will be able to do
- Conduct competitive landscape research
- Interpret quantitative market trends
- Formulate data-backed growth hypotheses
- Optimize market entry strategies using A/B testing
- Refine business propositions based on user data
Written by Marcus Thorne, Head of Global Strategy. Every submission is assessed automatically against the published criteria for Certified Research Insights Professional, and the certificate is issued the moment the assessment is complete.
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