Entrepreneurial Market Analysis and Trend Forecasting
This course equips junior analysts with the methodology to identify emerging market gaps and validate consumer demand for new startup ventures. It provides a structured approach to gathering qualitative and quantitative data to support evidence-based decision making.
£299
Certified Market Research Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Entrepreneurial Market Analysis and Trend Forecasting: the short answers
- What is Entrepreneurial Market Analysis and Trend Forecasting?
- This course equips junior analysts with the methodology to identify emerging market gaps and validate consumer demand for new startup ventures. It provides a structured approach to gathering qualitative and quantitative data to support evidence-based decision making.
- Who is Entrepreneurial Market Analysis and Trend Forecasting for?
- It is pitched at Foundation level for Market Research Analysts working in Start a Business, and is studied online from any country.
- How long does Entrepreneurial Market Analysis and Trend Forecasting take?
- Around 20 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Market Research Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £299 once, with no subscription.
What you will be able to do
- Perform systematic literature reviews on emerging industry trends
- Apply statistical methods to interpret consumer sentiment data
- Conduct competitor mapping using established frameworks
- Draft professional market viability reports
- Utilize feedback loops to refine research hypotheses
Written by Dr. Sarah Jenkins, Lead Research Architect. Every submission is assessed automatically against the published criteria for Certified Market Research Professional, and the certificate is issued the moment the assessment is complete.
20 topics in this subject area
Each topic is written to be read on its own. Open a topic to read its description.
The curriculum for this course is being written. Sign in to start reading.
Course Builder
Prepare your assignments and one applied project in your own words and submit them here. The AI assesses each piece as soon as you submit it, and your certificate is issued immediately once the assessment is complete.
Sign in to read the topics, write your assignments and project, and receive your certificate the moment the AI assessment is complete.