Entrepreneurial Market Research and Evidence Synthesis
This program enables market researchers to transition from basic data collection to advanced evidence synthesis. Participants learn to validate business models using rigorous statistical and qualitative analysis.
£380
Certified Evidence-Based Researcher
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Entrepreneurial Market Research and Evidence Synthesis: the short answers
- What is Entrepreneurial Market Research and Evidence Synthesis?
- This program enables market researchers to transition from basic data collection to advanced evidence synthesis. Participants learn to validate business models using rigorous statistical and qualitative analysis.
- Who is Entrepreneurial Market Research and Evidence Synthesis for?
- It is pitched at Intermediate level for Market Research Analysts working in Introduction to Entrepreneurship, and is studied online from any country.
- How long does Entrepreneurial Market Research and Evidence Synthesis take?
- Around 18 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Evidence-Based Researcher, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £380 once, with no subscription.
What you will be able to do
- Develop robust research hypotheses for new markets
- Synthesize fragmented data into actionable market evidence
- Perform gap analysis on competitive landscapes
- Translate research findings into strategic growth recommendations
Written by Marcus Thorne, Head of Insights. Every submission is assessed automatically against the published criteria for Certified Evidence-Based Researcher, and the certificate is issued the moment the assessment is complete.
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