Evidence-Based Product Development Strategy
Designed for product managers, this course focuses on utilizing research and user data to drive continuous improvement in product lifecycles. Participants will learn how to systematically test hypotheses and incorporate iterative feedback loops into their development pipeline.
£450
Certified Evidence-Based Product Leader
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Evidence-Based Product Development Strategy: the short answers
- What is Evidence-Based Product Development Strategy?
- Designed for product managers, this course focuses on utilizing research and user data to drive continuous improvement in product lifecycles. Participants will learn how to systematically test hypotheses and incorporate iterative feedback loops into their development pipeline.
- Who is Evidence-Based Product Development Strategy for?
- It is pitched at Intermediate level for Product Managers working in Startup Development, and is studied online from any country.
- How long does Evidence-Based Product Development Strategy take?
- Around 28 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Evidence-Based Product Leader, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £450 once, with no subscription.
What you will be able to do
- Formulate testable product hypotheses
- Conduct valid user experience research
- Synthesize quantitative and qualitative data
- Implement iterative development cycles
- Prioritize features based on evidence
Written by Marcus Thorne, Lead Product Strategist. Every submission is assessed automatically against the published criteria for Certified Evidence-Based Product Leader, and the certificate is issued the moment the assessment is complete.
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