Evidence-Based Startup User Journey Analytics
This curriculum provides researchers with advanced techniques for analyzing user behavioral data to identify product-market fit friction points. Graduates will provide leadership with rigorous, evidence-based insights to inform product roadmaps and customer acquisition strategies.
£380
Certified Startup Research Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Evidence-Based Startup User Journey Analytics: the short answers
- What is Evidence-Based Startup User Journey Analytics?
- This curriculum provides researchers with advanced techniques for analyzing user behavioral data to identify product-market fit friction points. Graduates will provide leadership with rigorous, evidence-based insights to inform product roadmaps and customer acquisition strategies.
- Who is Evidence-Based Startup User Journey Analytics for?
- It is pitched at Intermediate level for Growth Research Scientists working in Startup Development, and is studied online from any country.
- How long does Evidence-Based Startup User Journey Analytics take?
- Around 18 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Startup Research Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £380 once, with no subscription.
What you will be able to do
- Construct longitudinal user journey maps based on cohort data
- Validate product-market fit metrics using statistical significance
- Design A/B testing protocols for feature improvement
- Synthesize qualitative and quantitative research outputs
- Identify churn triggers through churn cohort analysis
Written by Marcus Thorne, Lead Behavioral Scientist. Every submission is assessed automatically against the published criteria for Certified Startup Research Professional, and the certificate is issued the moment the assessment is complete.
20 topics in this subject area
Each topic is written to be read on its own. Open a topic to read its description.
The curriculum for this course is being written. Sign in to start reading.
Course Builder
Prepare your assignments and one applied project in your own words and submit them here. The AI assesses each piece as soon as you submit it, and your certificate is issued immediately once the assessment is complete.
Sign in to read the topics, write your assignments and project, and receive your certificate the moment the AI assessment is complete.