Evidence-Based Market Research Certification
This course focuses on utilizing data and evidence to refine product-market fit. Product managers will learn how to transition from anecdotal customer feedback to systematic research and iterative improvements.
£350
Certified Evidence-Based Product Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Evidence-Based Market Research Certification: the short answers
- What is Evidence-Based Market Research Certification?
- This course focuses on utilizing data and evidence to refine product-market fit. Product managers will learn how to transition from anecdotal customer feedback to systematic research and iterative improvements.
- Who is Evidence-Based Market Research Certification for?
- It is pitched at Intermediate level for Startup Product Managers working in Startup Development, and is studied online from any country.
- How long does Evidence-Based Market Research Certification take?
- Around 18 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Evidence-Based Product Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £350 once, with no subscription.
What you will be able to do
- Design robust customer surveys and interview scripts
- Analyze qualitative feedback to inform product roadmaps
- Implement continuous improvement loops for feature sets
- Validate product assumptions using empirical evidence
Written by Marcus Thorne, Principal Researcher. Every submission is assessed automatically against the published criteria for Certified Evidence-Based Product Professional, and the certificate is issued the moment the assessment is complete.
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