Evidence-Based Product Discovery
This curriculum provides product managers with the tools to validate market assumptions through rigorous research. Participants will learn how to bridge the gap between user data and iterative product development.
£450
Certified Evidence-Based Product Leader
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Evidence-Based Product Discovery: the short answers
- What is Evidence-Based Product Discovery?
- This curriculum provides product managers with the tools to validate market assumptions through rigorous research. Participants will learn how to bridge the gap between user data and iterative product development.
- Who is Evidence-Based Product Discovery for?
- It is pitched at Advanced level for Product Managers working in startup, and is studied online from any country.
- How long does Evidence-Based Product Discovery take?
- Around 18 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Evidence-Based Product Leader, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £450 once, with no subscription.
What you will be able to do
- Design robust user research interview protocols.
- Apply quantitative data to prioritize product backlogs.
- Validate problem-solution fit through prototyping.
- Implement A/B testing methodologies for feature deployment.
Written by Marcus Chen, Lead Product Researcher. Every submission is assessed automatically against the published criteria for Certified Evidence-Based Product Leader, and the certificate is issued the moment the assessment is complete.
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