Evidence-Based Product Discovery Cycles
This program empowers product researchers to implement rigorous evidence-gathering methodologies during the discovery phase. Participants learn to mitigate product risk through objective data collection and iterative validation.
£520
Certified Product Research Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Evidence-Based Product Discovery Cycles: the short answers
- What is Evidence-Based Product Discovery Cycles?
- This program empowers product researchers to implement rigorous evidence-gathering methodologies during the discovery phase. Participants learn to mitigate product risk through objective data collection and iterative validation.
- Who is Evidence-Based Product Discovery Cycles for?
- It is pitched at Intermediate level for Product Researchers working in startup, and is studied online from any country.
- How long does Evidence-Based Product Discovery Cycles take?
- Around 18 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Product Research Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £520 once, with no subscription.
What you will be able to do
- Establish hypothesis-driven product discovery pipelines
- Execute statistically sound customer interviews
- Synthesize user feedback into actionable product requirements
- Apply experimental design to validate feature viability
- Manage product discovery backlogs with evidence metrics
Written by Sarah Chen, Head of User Research. Every submission is assessed automatically against the published criteria for Certified Product Research Professional, and the certificate is issued the moment the assessment is complete.
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