Growth Marketing Foundations
This course provides a data-driven approach to acquiring and retaining users in a competitive startup environment. It focuses on testing frameworks, channel optimization, and conversion rate tactics.
£180
Certified Growth Marketing Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Growth Marketing Foundations: the short answers
- What is Growth Marketing Foundations?
- This course provides a data-driven approach to acquiring and retaining users in a competitive startup environment. It focuses on testing frameworks, channel optimization, and conversion rate tactics.
- Who is Growth Marketing Foundations for?
- It is pitched at Foundation level for Growth Marketers working in startup, and is studied online from any country.
- How long does Growth Marketing Foundations take?
- Around 10 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Growth Marketing Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £180 once, with no subscription.
What you will be able to do
- Design experiments for conversion testing
- Execute multi-channel acquisition campaigns
- Optimize landing pages for higher CTR
- Implement basic customer retention funnels
Written by Chloe Vance, Growth Lead. Every submission is assessed automatically against the published criteria for Certified Growth Marketing Professional, and the certificate is issued the moment the assessment is complete.
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