Research-Driven Market Entry
This course teaches business development professionals to ground their market entry strategies in primary research rather than anecdotal assumptions. It emphasizes data collection and continuous improvement of sales pipelines.
£250
Certified Research-Driven Business Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Research-Driven Market Entry: the short answers
- What is Research-Driven Market Entry?
- This course teaches business development professionals to ground their market entry strategies in primary research rather than anecdotal assumptions. It emphasizes data collection and continuous improvement of sales pipelines.
- Who is Research-Driven Market Entry for?
- It is pitched at Foundation level for Business Development Managers working in startup, and is studied online from any country.
- How long does Research-Driven Market Entry take?
- Around 12 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Research-Driven Business Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £250 once, with no subscription.
What you will be able to do
- Execute primary market research
- Validate market entry hypotheses
- Improve sales lead qualification
- Use data to pivot sales strategies
Written by Linda Chen, Market Research Consultant. Every submission is assessed automatically against the published criteria for Certified Research-Driven Business Professional, and the certificate is issued the moment the assessment is complete.
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