Evidence-Based Growth Operations
Designed for marketing professionals, this course emphasizes the use of experimental evidence to drive growth strategies. It replaces intuition-based marketing with rigorous testing and data-backed continuous improvement.
£320
Certified Growth Evidence Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Evidence-Based Growth Operations: the short answers
- What is Evidence-Based Growth Operations?
- Designed for marketing professionals, this course emphasizes the use of experimental evidence to drive growth strategies. It replaces intuition-based marketing with rigorous testing and data-backed continuous improvement.
- Who is Evidence-Based Growth Operations for?
- It is pitched at Intermediate level for Growth Marketers working in startup, and is studied online from any country.
- How long does Evidence-Based Growth Operations take?
- Around 18 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Growth Evidence Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £320 once, with no subscription.
What you will be able to do
- Design controlled A/B experiments
- Analyze growth metric dependencies
- Create evidence-based feedback loops
- Optimize conversion using empirical data
Written by Sarah Jenkins, Data Strategy Consultant. Every submission is assessed automatically against the published criteria for Certified Growth Evidence Professional, and the certificate is issued the moment the assessment is complete.
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