Evidence-Based Market Discovery
Develop advanced skills in evidence-based research to validate product-market fit. This course focuses on rigorous methodology to minimize bias and maximize actionable insights during product iteration.
£320
Certified Research and Insight Analyst
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Evidence-Based Market Discovery: the short answers
- What is Evidence-Based Market Discovery?
- Develop advanced skills in evidence-based research to validate product-market fit. This course focuses on rigorous methodology to minimize bias and maximize actionable insights during product iteration.
- Who is Evidence-Based Market Discovery for?
- It is pitched at Intermediate level for Product Researchers working in startup, and is studied online from any country.
- How long does Evidence-Based Market Discovery take?
- Around 22 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Research and Insight Analyst, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £320 once, with no subscription.
What you will be able to do
- Design scientifically sound user surveys
- Analyze qualitative interview data using coding methods
- Synthesize evidence for product feature prioritization
- Develop experiments to test core product hypotheses
Written by Marcus Thorne, Principal User Researcher. Every submission is assessed automatically against the published criteria for Certified Research and Insight Analyst, and the certificate is issued the moment the assessment is complete.
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