Applied Evidence-Based Product Discovery
This advanced program focuses on utilizing empirical research methodologies to drive product roadmap decisions. Candidates will learn to reduce uncertainty in product development cycles through rigorous data-backed validation techniques.
£450
Certified Evidence-Based Product Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Applied Evidence-Based Product Discovery: the short answers
- What is Applied Evidence-Based Product Discovery?
- This advanced program focuses on utilizing empirical research methodologies to drive product roadmap decisions. Candidates will learn to reduce uncertainty in product development cycles through rigorous data-backed validation techniques.
- Who is Applied Evidence-Based Product Discovery for?
- It is pitched at Advanced level for Product Managers working in startup, and is studied online from any country.
- How long does Applied Evidence-Based Product Discovery take?
- Around 28 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Evidence-Based Product Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £450 once, with no subscription.
What you will be able to do
- Design structured product hypothesis testing cycles
- Analyze customer research data to identify product-market gaps
- Create evidence-based feedback loops for feature iterations
- Document product validation results for stakeholder buy-in
- Implement statistical significance in user testing
Written by Marcus Thorne, Head of Product Research. Every submission is assessed automatically against the published criteria for Certified Evidence-Based Product Professional, and the certificate is issued the moment the assessment is complete.
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