Market Research for Continuous Improvement
Designed for growth marketers, this course focuses on using systematic research to iterate on growth strategies. Learn to use market evidence to improve acquisition, retention, and brand positioning consistently.
£400
Certified Growth Research Specialist
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Market Research for Continuous Improvement: the short answers
- What is Market Research for Continuous Improvement?
- Designed for growth marketers, this course focuses on using systematic research to iterate on growth strategies. Learn to use market evidence to improve acquisition, retention, and brand positioning consistently.
- Who is Market Research for Continuous Improvement for?
- It is pitched at Advanced level for Growth Marketers working in startup, and is studied online from any country.
- How long does Market Research for Continuous Improvement take?
- Around 24 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Growth Research Specialist, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £400 once, with no subscription.
What you will be able to do
- Perform systematic competitive market analysis
- Translate customer feedback into growth experiments
- Use evidence-based methodologies for funnel optimization
- Establish recurring research cycles for marketing
- Apply rigorous analysis to marketing strategy shifts
Written by Jessica Thorne, Head of Growth Strategy. Every submission is assessed automatically against the published criteria for Certified Growth Research Specialist, and the certificate is issued the moment the assessment is complete.
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