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Evidence-Based Product Development

This program empowers product managers to leverage data and rigorous experimentation to drive continuous product improvement. Participants will learn how to bridge the gap between user research insights and iterative development cycles.

Advanced 24 hours 4.8 (0 reviews) 0 enrolled

£450

Certified Evidence-Based Product Professional

  • Pass mark 70%
  • Certificate on completion
  • Verifiable public certificate ID
  • English · available globally
Direct answers

Evidence-Based Product Development: the short answers

What is Evidence-Based Product Development?
This program empowers product managers to leverage data and rigorous experimentation to drive continuous product improvement. Participants will learn how to bridge the gap between user research insights and iterative development cycles.
Who is Evidence-Based Product Development for?
It is pitched at Advanced level for Product Managers working in startup, and is studied online from any country.
How long does Evidence-Based Product Development take?
Around 24 hours of study, plus the assessed assignments and one applied project.
How is the certification assessed?
Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
What do I receive when I pass?
Certified Evidence-Based Product Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
How much does it cost?
£450 once, with no subscription.

What you will be able to do

  • Design controlled A/B experiments
  • Translate user research into feature roadmaps
  • Apply statistical significance to product metrics
  • Implement agile continuous improvement loops
  • Conduct evidence-based product audits

Written by Marcus Chen, Lead Product Researcher. Every submission is assessed automatically against the published criteria for Certified Evidence-Based Product Professional, and the certificate is issued the moment the assessment is complete.

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