Applied Research for Product Innovation
This practical course teaches product marketing managers how to conduct foundational market research that informs development cycles. Learn to validate concepts using structured evidence to reduce product failure rates.
£195
Certified Research-Driven Marketer
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Applied Research for Product Innovation: the short answers
- What is Applied Research for Product Innovation?
- This practical course teaches product marketing managers how to conduct foundational market research that informs development cycles. Learn to validate concepts using structured evidence to reduce product failure rates.
- Who is Applied Research for Product Innovation for?
- It is pitched at Foundation level for Product Marketing Managers working in business, and is studied online from any country.
- How long does Applied Research for Product Innovation take?
- Around 10 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Research-Driven Marketer, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £195 once, with no subscription.
What you will be able to do
- Apply qualitative research for customer insight
- Execute competitive product landscape analysis
- Synthesize consumer behavior into product requirements
- Translate research data into market-ready positioning
Written by Dr. Clara Pringle, Lead Market Researcher. Every submission is assessed automatically against the published criteria for Certified Research-Driven Marketer, and the certificate is issued the moment the assessment is complete.
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