Digital Transformation in Customer Lifecycle Management
This foundation-level course provides customer experience professionals with the digital toolkit necessary to transition manual service workflows into automated, customer-centric digital journeys. Learn to align technology adoption with user satisfaction metrics.
£280
Certified Customer Experience Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Digital Transformation in Customer Lifecycle Management: the short answers
- What is Digital Transformation in Customer Lifecycle Management?
- This foundation-level course provides customer experience professionals with the digital toolkit necessary to transition manual service workflows into automated, customer-centric digital journeys. Learn to align technology adoption with user satisfaction metrics.
- Who is Digital Transformation in Customer Lifecycle Management for?
- It is pitched at Foundation level for Customer Experience Managers working in business, and is studied online from any country.
- How long does Digital Transformation in Customer Lifecycle Management take?
- Around 12 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Customer Experience Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £280 once, with no subscription.
What you will be able to do
- Identify manual customer service touchpoints for digital migration.
- Evaluate CRM tools based on organizational service needs.
- Map the digital customer journey from acquisition to retention.
- Implement basic data collection for satisfaction analysis.
- Balance automated response systems with personalized service.
Written by Sarah Jenkins, Head of Customer Success. Every submission is assessed automatically against the published criteria for Certified Customer Experience Professional, and the certificate is issued the moment the assessment is complete.
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