Market Research for Business Growth
This course teaches marketers how to employ scientific research methods to guide business growth. You will move beyond intuition by leveraging evidence-based insights to shape consumer engagement and product development.
£280
Certified Marketing Research Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Market Research for Business Growth: the short answers
- What is Market Research for Business Growth?
- This course teaches marketers how to employ scientific research methods to guide business growth. You will move beyond intuition by leveraging evidence-based insights to shape consumer engagement and product development.
- Who is Market Research for Business Growth for?
- It is pitched at Intermediate level for Marketing Strategists working in business, and is studied online from any country.
- How long does Market Research for Business Growth take?
- Around 20 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Marketing Research Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £280 once, with no subscription.
What you will be able to do
- Design quantitative and qualitative research studies.
- Interpret consumer behavior data for strategic planning.
- Implement A/B testing on marketing campaigns.
- Synthesize evidence to support budget allocation decisions.
- Build continuous feedback loops for product refinement.
Written by Linda Chen, Director of Consumer Insights. Every submission is assessed automatically against the published criteria for Certified Marketing Research Professional, and the certificate is issued the moment the assessment is complete.
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