Applied Business Research and Evidence Synthesis
Designed for Market Research Analysts, this course focuses on validating data-driven insights through rigorous evidence synthesis. Learners will improve the accuracy of their projections by applying scientific research methodologies to contemporary business problems.
£350
Certified Research Analyst Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Applied Business Research and Evidence Synthesis: the short answers
- What is Applied Business Research and Evidence Synthesis?
- Designed for Market Research Analysts, this course focuses on validating data-driven insights through rigorous evidence synthesis. Learners will improve the accuracy of their projections by applying scientific research methodologies to contemporary business problems.
- Who is Applied Business Research and Evidence Synthesis for?
- It is pitched at Intermediate level for Market Research Analysts working in business, and is studied online from any country.
- How long does Applied Business Research and Evidence Synthesis take?
- Around 18 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Research Analyst Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £350 once, with no subscription.
What you will be able to do
- Evaluate the reliability of qualitative and quantitative data sources.
- Apply systematic review methods to organize market evidence.
- Formulate research questions that drive strategic decision-making.
- Mitigate confirmation bias in data interpretation.
- Create evidence-based briefs for management teams.
Written by Marcus Thorne, Head of Research Insights. Every submission is assessed automatically against the published criteria for Certified Research Analyst Professional, and the certificate is issued the moment the assessment is complete.
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