Applied Business Research and Insights
Designed for junior analysts, this course provides the core methods for gathering and synthesizing business data to support decision-making. Learn to identify trends, validate findings, and present clear research evidence to stakeholders.
£250
Certified Research Analyst Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Applied Business Research and Insights: the short answers
- What is Applied Business Research and Insights?
- Designed for junior analysts, this course provides the core methods for gathering and synthesizing business data to support decision-making. Learn to identify trends, validate findings, and present clear research evidence to stakeholders.
- Who is Applied Business Research and Insights for?
- It is pitched at Foundation level for Market Research Analysts working in business, and is studied online from any country.
- How long does Applied Business Research and Insights take?
- Around 12 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Research Analyst Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £250 once, with no subscription.
What you will be able to do
- Define research questions that address specific business challenges
- Execute primary and secondary data collection protocols
- Clean and prepare qualitative and quantitative datasets
- Synthesize data to identify actionable business insights
- Construct data-driven reports for management review
Written by Sarah Jenkins, Head of Market Evidence. Every submission is assessed automatically against the published criteria for Certified Research Analyst Professional, and the certificate is issued the moment the assessment is complete.
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