Customer Loyalty and Experience Analytics
This course focuses on utilizing data to shape long-term customer loyalty and experience initiatives. It provides strategists with the methods to transition from reactive service to proactive relationship management.
£480
Certified Customer Experience Strategist
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Customer Loyalty and Experience Analytics: the short answers
- What is Customer Loyalty and Experience Analytics?
- This course focuses on utilizing data to shape long-term customer loyalty and experience initiatives. It provides strategists with the methods to transition from reactive service to proactive relationship management.
- Who is Customer Loyalty and Experience Analytics for?
- It is pitched at Advanced level for Customer Experience Strategists working in business, and is studied online from any country.
- How long does Customer Loyalty and Experience Analytics take?
- Around 26 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Customer Experience Strategist, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £480 once, with no subscription.
What you will be able to do
- Design longitudinal customer journey maps
- Synthesize sentiment data to drive service change
- Implement data-backed loyalty retention programs
- Evaluate customer lifetime value across segments
Written by Fiona Chen, Head of Customer Insights. Every submission is assessed automatically against the published criteria for Certified Customer Experience Strategist, and the certificate is issued the moment the assessment is complete.
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