Applied Business Research and Market Insight
Targeted at experienced researchers, this course focuses on rigorous methodology for evidence collection and synthesis to support high-level business decision-making. Participants learn to translate complex data into actionable market insights.
£520
Certified Business Researcher
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Applied Business Research and Market Insight: the short answers
- What is Applied Business Research and Market Insight?
- Targeted at experienced researchers, this course focuses on rigorous methodology for evidence collection and synthesis to support high-level business decision-making. Participants learn to translate complex data into actionable market insights.
- Who is Applied Business Research and Market Insight for?
- It is pitched at Advanced level for Market Researchers working in business, and is studied online from any country.
- How long does Applied Business Research and Market Insight take?
- Around 24 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Business Researcher, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £520 once, with no subscription.
What you will be able to do
- Formulate robust research hypotheses
- Select appropriate qualitative and quantitative methodologies
- Validate research data for accuracy
- Synthesize evidence for strategic reports
- Identify market trends through inductive reasoning
Written by Dr. Sarah Jenkins, Research Fellow. Every submission is assessed automatically against the published criteria for Certified Business Researcher, and the certificate is issued the moment the assessment is complete.
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