Customer Relationship Strategy and Retention
Designed for Customer Success Leads, this course focuses on building long-term value through structured client engagement and lifecycle management. It covers the fundamentals of retention, loyalty programmes, and data-backed relationship improvement.
£220
Certified Customer Success Entrepreneurial Specialist
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Customer Relationship Strategy and Retention: the short answers
- What is Customer Relationship Strategy and Retention?
- Designed for Customer Success Leads, this course focuses on building long-term value through structured client engagement and lifecycle management. It covers the fundamentals of retention, loyalty programmes, and data-backed relationship improvement.
- Who is Customer Relationship Strategy and Retention for?
- It is pitched at Foundation level for Customer Success Leads working in Entrepreneurship, and is studied online from any country.
- How long does Customer Relationship Strategy and Retention take?
- Around 12 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Customer Success Entrepreneurial Specialist, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £220 once, with no subscription.
What you will be able to do
- Map the complete customer lifecycle journey.
- Calculate and influence net promoter scores effectively.
- Develop high-retention customer success playbooks.
- Design feedback loops for continuous product improvement.
- Implement segmentation strategies for personalized service.
Written by Sarah Jenkins, Customer Experience Director. Every submission is assessed automatically against the published criteria for Certified Customer Success Entrepreneurial Specialist, and the certificate is issued the moment the assessment is complete.
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