Customer Retention Statistical Modelling
This course equips Customer Success Managers with the statistical tools to quantify retention drivers and churn risk. It provides a structured approach to interpreting customer behaviour data to improve service engagement and long-term loyalty.
£320
Certified Customer Analytics Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Customer Retention Statistical Modelling: the short answers
- What is Customer Retention Statistical Modelling?
- This course equips Customer Success Managers with the statistical tools to quantify retention drivers and churn risk. It provides a structured approach to interpreting customer behaviour data to improve service engagement and long-term loyalty.
- Who is Customer Retention Statistical Modelling for?
- It is pitched at Foundation level for Customer Success Managers working in Applied Statistics for Data Analysis, and is studied online from any country.
- How long does Customer Retention Statistical Modelling take?
- Around 24 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Customer Analytics Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £320 once, with no subscription.
What you will be able to do
- Interpret churn prediction reports with confidence
- Identify key statistical drivers of customer satisfaction
- Apply hypothesis testing to compare engagement strategies
- Utilise basic regression models for retention forecasting
- Communicate statistical findings to non-technical stakeholders
Written by Dr. Elena Vance, Head of Customer Insights. Every submission is assessed automatically against the published criteria for Certified Customer Analytics Professional, and the certificate is issued the moment the assessment is complete.
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