Customer Value Lifecycle Analytics
This course helps CX managers map customer journeys through the lens of data. Professionals will learn to integrate sentiment data with transactional patterns to predict customer churn and identify key areas for service improvement.
£380
Certified Customer Experience Data Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Customer Value Lifecycle Analytics: the short answers
- What is Customer Value Lifecycle Analytics?
- This course helps CX managers map customer journeys through the lens of data. Professionals will learn to integrate sentiment data with transactional patterns to predict customer churn and identify key areas for service improvement.
- Who is Customer Value Lifecycle Analytics for?
- It is pitched at Intermediate level for Customer Experience Managers working in Data Science & Big Data Analytics, and is studied online from any country.
- How long does Customer Value Lifecycle Analytics take?
- Around 20 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified Customer Experience Data Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £380 once, with no subscription.
What you will be able to do
- Map customer journeys across digital and physical touchpoints
- Analyze customer sentiment and feedback datasets
- Implement churn prediction models for retention
- Design personalized service interventions using data
- Measure the impact of service improvements on customer lifetime value
Written by Linda Wu, VP of Customer Experience. Every submission is assessed automatically against the published criteria for Certified Customer Experience Data Professional, and the certificate is issued the moment the assessment is complete.
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