Strategic Generative AI for Public Relations
PR managers will learn to integrate generative AI into brand reputation management, media monitoring, and crisis communication. The course emphasizes maintaining the human element in public messaging while leveraging technology for speed.
£380
Certified AI Public Relations Professional
- Pass mark 70%
- Certificate on completion
- Verifiable public certificate ID
- English · available globally
Strategic Generative AI for Public Relations: the short answers
- What is Strategic Generative AI for Public Relations?
- PR managers will learn to integrate generative AI into brand reputation management, media monitoring, and crisis communication. The course emphasizes maintaining the human element in public messaging while leveraging technology for speed.
- Who is Strategic Generative AI for Public Relations for?
- It is pitched at Intermediate level for PR Managers working in Generative AI Tools for Business & Content, and is studied online from any country.
- How long does Strategic Generative AI for Public Relations take?
- Around 20 hours of study, plus the assessed assignments and one applied project.
- How is the certification assessed?
- Every assignment and the final project are assessed automatically against the published criteria. The pass mark is 70%, and an item that does not pass can be resubmitted.
- What do I receive when I pass?
- Certified AI Public Relations Professional, issued as a certificate with a unique ID that employers can check in the public certificate register.
- How much does it cost?
- £380 once, with no subscription.
What you will be able to do
- Execute AI-driven sentiment analysis for brand tracking
- Generate rapid-response media statements with AI
- Draft crisis communication plans using AI templates
- Manage content calendars with AI-assisted workflows
- Verify AI-generated drafts for fact-based accuracy
Written by Fiona Clarke, Director of Corporate Communications. Every submission is assessed automatically against the published criteria for Certified AI Public Relations Professional, and the certificate is issued the moment the assessment is complete.
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